See the City Luxury to Grassroots

Gwanghwamun Square is a historic landmark located in the heart of Seoul, South Korea, known for its iconic statues, vibrant atmosphere, and significance as the gateway to the city's cultural and political heritage.

Hidden in the heart of bustling downtown Seoul, Jogyesa Temple offers a rare glimpse into Korea’s living Buddhist tradition. Founded in 1935, this tranquil sanctuary contrasts strikingly with the city around it. Step through the symbolic Iljumun Gate into a world of peace, where centuries-old pine and locust trees shade the magnificent Daeungjeon Hall. Inside, golden Buddha statues shine softly in the light, inviting visitors to pause, reflect, and experience a moment of serenity.

You will witness the royal guard changing ceremony at Gwanghwamun, an event that marks the changing of the royal guards and confirms their identities. Begin your journey at Gwanghwamun Gate, where the colorful Royal Guard Changing Ceremony brings the traditions of the Joseon Dynasty to life. Then step inside Gyeongbokgung Palace, the grandest and most beautiful of Korea’s royal palaces. As you wander through its sweeping courtyards and ornate halls, imagine the daily life of kings and queens centuries ago. Highlights include Geunjeongjeon Hall, where formal state affairs were held, Gangnyeongjeon Hall, the king’s private residence, and the picturesque Gyeonghoeru Pavilion, once used for royal banquets beside a tranquil pond. (Please note: On Tuesdays, when Gyeongbokgung and the National Folk Museum are closed, the tour will instead visit Deoksugung Palace and the Presidential Blue House Museum.)

Step inside the National Folk Museum of Korea, located within the grounds of Gyeongbokgung Palace, and explore the everyday lives of Korean people throughout history. Through thousands of artifacts, interactive exhibits, and life-sized replicas, the museum vividly illustrates how Koreans lived, worked, and celebrated across the centuries. A highlight is the recreated traditional village street, where you can walk through shops and homes from the early 20th century—right at the moment when electricity first entered daily life. It’s a fascinating way to experience Korea’s cultural heritage and see how tradition shaped the modern nation.

The Seoul Sky Observatory is located at the top of the Lotte World Tower, the world's fifth tallest building standing 123 stories and 555 meters high. As the tallest building in South Korea, it is the only place where you can take in a gorgeous 360-degree view of Seoul, the capital city of South Korea roaring with brilliant history and dynamic modern culture.To get to Seoul Sky, visitors have to take the Sky Shuttle, a double-deck elevator that reaches a speed of 600 meters per minute. The one-minute ride feels quite short while watching the videos playing on the walls and ceiling. While waiting for the elevator up, visitors can enjoy art in the exhibition zone in basement levels 1-2. The exhibition includes artwork displaying the history, culture, and pride of Korea's foundation and success over the centuries. Visitors can also purchase Seoul Sky merchandise from the gift shop to remember their trip or give as a souvenir.