Discover the Heart of Seoul Through History, Culture and Vibrant

Historic Significance: The largest and most grand of the Five Grand Palaces built during the Joseon Dynasty, Gyeongbokgung served as the main royal residence and the political center of Korea for centuries. Architectural Marvel: Marvel at traditional Korean palace architecture with its elegant wooden structures, colorful dancheong paintwork, and beautifully landscaped gardens. Cultural Experience: Witness the Changing of the Guard Ceremony at the main gate (Gwanghwamun Gate), a colorful reenactment of royal guards' rituals. Museums on Site: Visit the National Palace Museum of Korea and the National Folk Museum located within the palace grounds, offering deeper insight into Korean history and culture. Scenic Surroundings: Nestled against the backdrop of Bugaksan Mountain, the palace grounds include serene ponds and pavilions perfect for photography and relaxation.

Urban Oasis: This modern public recreation space transformed a previously covered highway into a beautiful, serene stream running through the heart of Seoul’s bustling city center. Scenic Walkway: Stroll along paved pathways flanked by clear flowing water, bridges, waterfalls, and lush greenery—a perfect escape from urban hustle. Cultural Significance: The stream’s restoration reflects Seoul’s dedication to sustainable urban development and reconnecting people with nature. Festivals & Events: Throughout the year, enjoy light installations, art exhibits, and seasonal festivals that enliven the stream’s surroundings. Historic Sites Nearby: Pass by iconic landmarks such as Gwangtonggyo Bridge, the oldest stone bridge in Seoul, and numerous cultural plaques along the way.

Experience Seoul Differently: HiKR Ground is a modern, high-tech visitor center designed to showcase Seoul’s culture, neighborhoods, and hidden gems through immersive digital exhibits and interactive storytelling. Interactive Zones: Explore themed zones with augmented reality, VR experiences, and multimedia displays that bring Seoul’s history, fashion, food, and lifestyle to life. Traveler Support: Get insider tips, personalized travel recommendations, and easy booking options for tours and activities around Seoul. Events & Workshops: Regular events, pop-up exhibitions, and cultural workshops help visitors connect with Korean culture beyond typical sightseeing. Instagrammable Spots: The vibrant design and tech features make it a great spot for photos and social media moments.

Step Back in Time: Wander through narrow alleys lined with beautifully preserved hanok—traditional wooden houses with curved tiled roofs—that offer a glimpse into Korea’s past. Cultural Experience: Many hanok are still private homes, but some have been converted into cultural centers, galleries, craft workshops, tea houses, and guesthouses. Stunning Views: Certain spots offer panoramic views of Seoul’s modern skyline juxtaposed against ancient rooftops—perfect for photography. Proximity: Located between Gyeongbokgung Palace and Changdeokgung Palace, making it easy to combine with royal palace visits. Local Craft & Food: Discover artisan shops selling handmade goods and cozy cafés serving traditional teas and snacks.

Authentic Korean Food: Famous for its wide variety of delicious street foods, including bindaetteok (mung bean pancakes), mayak gimbap (mini seaweed rice rolls), tteokbokki (spicy rice cakes), and fresh raw beef (yukhoe). Vibrant Atmosphere: Bustling aisles filled with locals and tourists alike, lively vendors, and the irresistible aroma of grilled delicacies. Traditional Goods: Beyond food, you’ll find fabrics, hanbok (traditional Korean clothing), vintage goods, and souvenirs. Cultural Experience: A great place to dive into everyday Korean life and try foods you won’t easily find elsewhere.

Shopper’s Paradise: Packed with international brands, Korean cosmetics stores, trendy fashion boutiques, and street vendors selling everything from accessories to souvenirs. Street Food Heaven: Explore endless food stalls offering treats like hotteok (sweet pancakes), tteokbokki (spicy rice cakes), grilled skewers, and freshly squeezed juices. Vibrant Nightlife: Neon lights and bustling crowds come alive after dark, with cafes, bars, and entertainment venues open late. Beauty Hub: Home to flagship stores of popular K-beauty brands like Innisfree, Etude House, and Tony Moly.

Unique Concept: Combines live art creation with storytelling, where performers draw illustrations in real time to enhance the narrative. Engaging Experience: Audiences watch stories come alive through a blend of visual art, theatre, and music—offering a fresh, immersive cultural experience. Varied Shows: Performances often explore Korean folklore, contemporary tales, or interactive themes suited for all ages. Creative Atmosphere: Intimate venue fostering close connections between performers and viewers.