Hanilkwan Apgujeong (한일관 압구정점)

Originally opened in Pimatgol Alley (a narrow alley connecting the two main roads of Jongno and Namdaemun-ro, which was frequented by horse riders during the Joseon period) in 1939, Hanilkwan is said to be the originator of Seoul-style bulgogi and has featured multiple times in Michelin Guides. It relocated to Apgujeong when Pimatgol Alley underwent redevelopment. Aside from its main branch at Apgujeong, it also has branches in Yeongdeungpo, Euljiro, Gwanghwamun Gate, and Hanam, Gyeonggi-do. Unlike the more conventional grilled bulgogi, which grills marinated meat on fire, bulgogi here is Seoul-style bulgogi served as a hot pot-like dish. The restaurant also serves other menus like Seoul-style cold buckwheat noodles, galbi soup, and mung bean pancakes.