ITZY Seoul Pilgrimage: Top Spots Every MIDZY Must Visit

JYP Entertainment's headquarters is at 205 Gangdong-daero, Seongnae-dong, Gangdong-gu, Seoul. This is the building where ITZY rehearses, records, and films a good chunk of their behind-the-scenes content. The building itself is modern with blacked-out windows and tight security—you won't get inside, but the exterior is the classic fan photo spot. The nearest subway is Gangdong-gu Office Station (Line 8) Exit 2, about a 500-meter walk. You can also reach it from Olympic Park Station (Lines 5 and 9) by taking Bus 3319 or 3220. The area around JYP isn't a major commercial district like Gangnam or Hongdae, so don't expect a strip of fan shops. It's a quieter residential-office neighborhood, which is honestly part of its charm. You'll see other fans milling around, especially on weekdays when there's a chance of spotting artists coming and going. A polite wave is fine—chasing cars or blocking entrances is not. Nearby, Olympic Park is a massive green space that's worth visiting on its own. The park is home to multiple concert venues (more on that in Section 5) and has wide walking paths, sculpture gardens, and the famous 'Lone Tree' on the hill that's become an Instagram staple. It's a 15-minute walk from the JYP building, or one bus stop on the 3319. Pack a picnic lunch from a convenience store and spend the afternoon. For food right near the JYP building, Yangjinchon Kumok is a Japanese hot pot restaurant that JYP artists including ITZY's Yeji frequent. It's within walking distance of the headquarters. The portions are generous and prices hover around 12,000–18,000 won per person. Another spot is Kyungseong Bakery's Olympic Park branch, where Yeji has visited multiple times—her autographs hang on the wall. They sell a limited-edition cookie named after her, but it tends to sell out by the afternoon.

ITZY's music videos tend to lean heavily on studio sets and CGI rather than recognizable Seoul street locations, but there are still spots worth visiting. The 'LOCO' concept trailer features Ryujin riding on top of a bus with a Seoul cityscape behind her, and the closing shot shows all five members on a billboard in what appears to be central Seoul. These were shot on location without CGI, though the exact intersection hasn't been officially disclosed. Their debut single 'DALLA DALLA' was filmed by Naive Creative Production at various indoor and outdoor locations. While JYP hasn't released an official location list, fan communities have identified several shooting spots including areas around Mapo-gu and studio complexes in Gyeonggi-do. The 'ICY' music video, on the other hand, was filmed entirely in Los Angeles, so that one's off the Seoul pilgrimage list. For album jacket and promotional photo shoots, Seongsu-dong's warehouse district has been used repeatedly by JYP artists. The converted factory spaces along Seongsui-ro and Yeonmujang-gil provide that industrial-chic backdrop you see in a lot of K-pop promotional photos. Even if you can't pinpoint the exact wall from a specific photoshoot, walking through the area gives you the same aesthetic. Seongsu Station (Line 2) Exit 3 drops you right into this zone. The Hangang River parks, particularly Ttukseom Hangang Park and Yeouido Hangang Park, have appeared in various ITZY content pieces and V-live broadcasts. Ttukseom is especially convenient since it's right next to Seongsu-dong—you can walk from Seongsu Station to the river in about 10 minutes. Bike rentals along the river cost around 3,000 won per hour at the Ttukseom rental station.

ITZY's YouTube show '2SDAY' is a goldmine for Seoul location scouting. The members regularly explore different neighborhoods, eat at local restaurants, and do activities around the city. One of the most talked-about episodes featured Chaeryeong and Yuna visiting Haebangchon, the multicultural hillside neighborhood in Yongsan-gu near Namsan. During that episode, the two visited Tipsy Taco in Sinheung Market, a restaurant Yuna specifically recommended. It's at Sinheung-ro 99-1 in Yongsan-gu, inside the market on the first floor. The place does Mexican food with Korean twists—think bulgogi tacos and gochujang quesadillas. Tacos run about 5,000–8,000 won each. The market itself is a charming old-school Seoul market that's become increasingly international, with Middle Eastern grocery shops, craft beer bars, and vintage clothing stalls mixed in with traditional Korean vendors. Take Line 6 to Noksapyeong Station Exit 2 and walk uphill for about 5 minutes. Haebangchon as a whole is worth an afternoon. The neighborhood sits on the slopes of Namsan and has a very different vibe from the polished districts tourists usually visit. Narrow alleys wind between old apartment buildings, and you'll find a surprising concentration of independent cafes and international restaurants. It's the kind of place where you stumble into things rather than following a set itinerary. Other '2SDAY' episodes have taken the members to Hongdae's shopping streets, Gangnam's food alleys, and various Seoul pop-up stores. The show doesn't always name specific locations, but MIDZY fan accounts on Twitter and community forums like theqoo and Pann usually identify spots within hours of an episode airing. Check the ITZY subreddit or fan translation accounts before your trip for the most up-to-date filming location lists.

When it comes to confirmed member spots, Yeji has the strongest food trail in Seoul. Beyond the Kyungseong Bakery and Yangjinchon Kumok near the JYP building mentioned earlier, she's been spotted at various restaurants in the Gangdong and Songpa areas. JYP artists tend to eat close to the office, so if you're looking for places they actually go, focus on Gangdong-gu and the Olympic Park vicinity rather than the flashier Gangnam or Itaewon neighborhoods. The Soul Cup cafe used to be the go-to JYP fan destination—it was located inside the JYP Center and served organic ice cream and coffee. Unfortunately, it permanently closed at the JYP building location in July 2020. It relocated to Lotte World Mall in Jamsil, so if you want the JYP cafe experience, head to Lotte World Mall instead. Jamsil Station (Lines 2 and 8) is directly connected to the mall via underground passage. For a more general K-pop dining experience, the Gangnam and Cheongdam area has restaurants frequented by multiple idol groups. Meat restaurants along Cheongdam-dong's back streets (behind the luxury brand row on Apgujeong-ro) are particularly popular with entertainment industry people. Expect to spend 25,000–50,000 won per person at a decent Korean BBQ spot in this area. Apgujeong-rodeo Station (Bundang Line) Exit 3 puts you in the right neighborhood. One practical tip: don't trust every 'ITZY ate here!' claim you see on social media. Sasaeng (stalker fan) culture has led to a lot of unverified or privacy-violating location claims. Stick to places the members have mentioned themselves in official content like '2SDAY,' V-live broadcasts, or magazine interviews. If a restaurant is displaying signed photos or merchandise from the members, that's usually a reliable indicator.

ITZY's Seoul concerts have taken place at several major venues. For their 3rd World Tour 'TUNNEL VISION' in early 2026, they performed three nights at Jamsil Indoor Stadium (also called Jamsil Arena) in Songpa-gu. The venue holds about 11,000 people and is at 19-2 Olympic-ro, Songpa-gu. Take Line 2 or Line 9 to Sports Complex Station—the stadium is right there. On concert days, the surrounding area fills with fan support trucks (LED trucks displaying member photos), food trucks, and photocard trading spots. KSPO Dome (Olympic Gymnastics Arena) inside Olympic Park is another major venue. It's where the larger K-pop festivals and award shows happen, seating around 15,000. ITZY has performed here for events like MyK Festa. The nearest station is Olympic Park Station (Lines 5 and 9). Olympic Hall, also inside Olympic Park, is a smaller venue (about 2,400 seats) where ITZY held their 3rd Fan Meeting 'MIDZY's Cells' in November 2024. For fan meetings, KBS Arena in Gangseo-gu has become a regular spot. ITZY's 4th Fan Meeting 'ON AIR' was held there in September 2025. KBS Arena holds about 2,000 people and is near Yeongdeungpo or Gangseo area—check specific directions when tickets go on sale as the venue is a bit out of the way. On non-concert days, the areas around these venues are still worth visiting. Olympic Park is genuinely beautiful—the Mongchontoseong earthen fortress remains, the Peace Gate sculpture, and the walking trails through woods make it one of Seoul's best parks. If you're visiting Jamsil for ITZY reasons, Lotte World Tower's Seoul Sky observation deck (123rd floor, around 29,000 won) is right next door and gives you a view of the entire concert venue area from above.

Seongsu-dong may not be where JYP Entertainment is physically located anymore, but it remains one of Seoul's most relevant neighborhoods for K-pop fans. The district, often called 'the Brooklyn of Seoul,' is where you'll find warehouse cafes, designer pop-up shops, and the kind of aesthetic backdrops that show up constantly in K-pop content. Take Line 2 to Seongsu Station, Exit 3. The cafe scene here is on another level. Onion Seongsu (8 Achasan-ro 9-gil) occupies a converted factory building and serves handmade bread and pastries in an industrial-chic space. Expect a wait of 20–30 minutes on weekends. Cafe Layered (8 Seongsui-ro 22-gil) is a multi-story converted warehouse where each floor has a different vibe. A latte runs about 6,000–7,000 won at most Seongsu cafes. Daelim Changgo (274-1 Seongsu-dong 2-ga) is an art gallery-cafe hybrid in a former rice warehouse—great for photos. For shopping, Common Ground at 200 Achasan-ro is Korea's largest shipping container mall—200 blue containers stacked into a multi-story structure housing indie fashion brands, lifestyle shops, and food stalls. It's near Konkuk University Station (Lines 2 and 7) Exit 6, about a 3-minute walk. Open 11:00–22:00 daily. The rooftop has outdoor dining with decent views. Seoul Forest (273 Ttukseom-ro) is a short walk east from the Seongsu cafe area. Think of it as Seoul's version of a large urban park—themed gardens, a butterfly conservatory, deer feeding areas, and gorgeous ginkgo trees in autumn. Free entry. On weekdays it's peaceful enough to read a book; on weekends it fills with families and couples. The walk from Seongsu Station through the cafe district to Seoul Forest takes about 25 minutes and is one of the best casual strolls in Seoul.

Timing your trip around ITZY milestones can make the difference between a good trip and an unforgettable one. Here are the key dates. ITZY's debut anniversary is February 12 (they debuted in 2019 with 'DALLA DALLA'—fan celebrations typically run for a week around this date). Member birthdays are spread throughout the year: Ryujin (April 17), Yeji (May 26), Chaeryeong (June 5), Lia (July 21), and Yuna (December 9). Around each birthday, fan-organized birthday cafes pop up across Seoul, concentrated in Gangnam, Hongdae, and near the JYP building area. These are regular cafes that fans rent out and redecorate with member photos, custom cup sleeves, photocards, and themed desserts. Most birthday cafes run for 3–7 days around the actual date. Entry is usually free, but you're expected to order at least one drink from the cafe. Fan-made freebies like photocards and stickers are given out while supplies last—arrive early if you want the good stuff. For finding birthday cafes and fan events, check Twitter (search 'ITZY birthday cafe Seoul' or the member's name in Korean), the MIDZY fan community on Weverse, and Korean fan sites. The app 'ChoeAeIdol' (최애돌) and the website 'Birthday Cafe Map' (생일카페지도) are also useful for locating events on a map. Photocard trading is a big part of MIDZY culture. If you want to trade, bring your spare cards in protective sleeves, know what you're looking for in advance, and be prepared to negotiate. Trading happens organically near concert venues, at fan events, and at dedicated photocard shops in Hongdae and near the HYBE building area. Some cafes in Seongsu-dong and Hongdae have permanent photocard trading boards where you can leave 'looking for' notices. A few etiquette notes that'll help you fit in: don't film other fans without permission, don't bring massive banners to birthday cafes (they block other people's photos), and always clean up after yourself. Korean fan culture puts a lot of emphasis on being organized and respectful. If you're attending a concert, fan chants are important—learn them beforehand from YouTube fancam compilations. MIDZY fan chants follow the standard K-pop pattern of calling member names and key lyrics during instrumental breaks. The Korean MIDZY community is welcoming to international fans, but making an effort with basic Korean greetings goes a long way.