The Hyundai Seoul (더현대 서울)

The Hyundai Seoul, an ultra-modern flagship store, is located in the heart of Seoul, the center of globally trending K-content. Under the slogan of "Echoes for the Future," The Hyundai Seoul presents the vision for a happier tomorrow and standards for new life. Featuring an innovative design of spaces, global content curation, and, even, futuristic technologies, The Hyundai Seoul is the most prominent new global landmark in Seoul. At The Hyundai Seoul, the latest global trends in interior and architectural design can be witnessed from encounters with novel materials, the balance between planes and lines, and creative interior design filled with light. As soon as one steps into The Hyundai Seoul, the Sounds Forest and Waterfall Garden welcome them with open arms. This incredible piece of nature encountered in such a high-tech structure designed for the future is amazingly beautiful. A vast 3,306-square-meter indoor garden with natural grass and sunlight falling through the glass ceiling located some 20 meters high delivers echoes of a forest to all visitors. Art is a language in the broadest category that can be felt and empathized with without speaking. A large 595-square-meter three-dimensional exhibit instantaneously and overwhelmingly stimulates inspiration as soon as one enters. Inspiration for better lives and communication for culture start here. An artwork by Studio Swine designed with a message from nature - Unite & Shine, STUDIO SWINE - and appreciated by the audience that feels and enjoys it meets with high-end brands on the Exclusive Label (1F) floor.